We’ve been retailers and we have stood in your shoes. As store owners for many years, we know how hard and frustrating it can be to give your team great training. You either have to do it yourself (and who has time?) or you have to go on a scavenger hunt to find it - sales training, product training, social media training, all the other education they (and you!) need. Then you have to send them off to a whole bunch of different individual websites and hope they actually do the training and understand the lessons. 

You know that better training means higher sales, happier customers, and less stress in the company but… it’s complicated.

We’ve also been course creators for over two decades, working to help retailers all over the world run better businesses and have happier lives. We’ve written books, created courses, hosted live events, delivered workshops, and presented keynote speeches at all kinds of trade shows.  So, yeah, we’ve stood in those shoes and we know how hard that is, too!

Retailers are busy folks, often overwhelmed, and they are hard to get in touch with. You know you’ve got the help they need if you could just reach them but… it’s complicated. 


Brilliance To The Rescue! Brilliance connects all kinds of retailers to all kinds of great training courses. So now I guess we’re kind of like a retail training matchmaker… and it all started with just one course.

A Brief History of Brilliance...

Just One Simple Online Course…

The whole thing started because we wanted to offer one excellent online course to our clients - The Retail Sales Academy. The site where the course previously lived was slowly deteriorating, so we decided to build our own course delivery software. I mean, who doesn’t? 🙄 Our collaboration with the amazing team at Rapid Development Group begins here. 

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Why Not Add More Courses?

The idea just kept popping up… if we could use this software to deliver one awesome course, why not build it so we could offer more of our courses? The big square labeled Retail Training Academy in this whiteboard drawing captures the initial flash of insight, the rudimentary structure that would eventually become Brilliance. 

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Enter The Custom Company Course

The next step seemed perfectly logical. If WE could use the software to create training courses for stores, why couldn’t we allow store owners to create their OWN courses and deliver company-specific training to their employees? Seemed like an incredible idea that added a ton of value for the retailers. So we did it. Our little piece of course delivery software was becoming a platform.


Education Is a Very Powerful Thing

It was an off-hand remark, a random suggestion to take an online class about running a platform business that led to the next evolution. Within the first 15 minutes of that class, our minds were blown and we realized that what we were building was only half of a great idea. If we could create and deliver courses to retailers, and the store owners could create and deliver their own courses, why not open it up so that ANYONE could create and deliver courses to retailers? Two sides to the platform. Retailers (the learners) and Course Creators (the teachers). How hard could that be?



It was clear that this was going to be bigger than just one simple online course. It wasn’t just the Retail Sales Academy anymore, so internally we started calling it “Dave.” Imagining and building Dave, the open, two-sided platform of our dreams, was fun, and fascinating, and frustrating, and plain old hard. But feature by feature, idea by idea, Dave grew. Eventually, it outgrew its placeholder name.


Brand Transition

After months of brainstorming and back and forth with the design team, the Brilliance name, logo, and full brand kit were finalized. Our little baby owl was hatched and the new branding along with new multi-course functionality was added to the platform. There was just one more big hurdle to complete. 


Opening The Platform to Other Course Creators

The last, exciting steps were to upgrade the course builder, reveal the public course catalog, and open up the platform so anyone could set up an account, create a course, and make a sale. How incredible to see something that was only a glimmer of an idea come to life! 


The Fully Fledged Brilliance Retail Training Platform Is Born!


Your 30-Day Happiness Guarantee

It’s simple. If you’re not happy with a course that you’ve purchased, we’re not happy. Let us know within 30 days that you’ve decided not to use the training and we’ll give you all your money back. 


Customer Support

Need How-To Help? Watch Tutorials & Read FAQs

Log in to Brilliance and click on the Help & Support link at the bottom of every page or near the bottom of the Main Menu. So many of your questions will be answered here! Don’t have a company account yet? Create one for FREE. 


Send Us An Email

Can’t find your answer? Send us an email and let us know what you need: support@brilliance.com 


Call & Talk To Someone

Give our office a call at 616.842.4237 and talk to a real person who can help you. Yep, a real person. If everyone’s at lunch (or doing yoga) just leave a message. We’ll get back to you.