All Your Retail Training, All In One Place

Brilliance is the ONE place to find, deliver, and manage your entire retail training program. You’ll find all kinds of courses created specifically for retail store owners, managers, and employees. The entire platform is designed to work for retail companies - whether you have one store or one hundred, no matter what industry you’re in!


Built By Retailers, For Retailers

We’ve stood in your shoes so we understand your passion - and feel your pain. You want (need!) your staff to be excellent, but finding and delivering the right education for both you and your employees is complicated. 

Brilliance makes it easy for retailers and their teams to learn from recognized retail experts, get product training from vendors, and create their own custom company training. It is exactly what retailers need to develop confident, happy, high-performing people who deliver amazing value to your company and fantastic service to your customers.

Learn From Trusted Retail Experts

Retailers, you’ll find courses created by some of the best experts in the industry; courses on all kinds of topics from marketing to visual merchandising, sales training to product knowledge, customer service to assortment planning. If there’s something a retail employee or store owner needs to know, you can find it on Brilliance!

Do you have brilliant retail wisdom, proven, practical tactics, or industry-specific product training to share with retailers? You’re in the right place!


Build Your Custom Company Course

There are some things a retail expert can’t teach, like the policies, procedures, and processes that are specific to your store. Where to park… How to request a day off… When it’s ok to take a special order… but Brilliance has you covered. You can create your own custom company course for employee onboarding and ongoing training. 

With a custom company course, every employee gets the same training, delivered the same way, by the same person - the right person. It saves a massive amount of time and cures a massive amount of management headaches. 


Just Add People, Assign Training, & Track Progress

Managing your employee training program is SO EASY with Brilliance. Create an individual profile for each of your people so they can log in from any device. Assign training to your team with start dates and due dates - Brilliance will let them know what’s assigned and when it’s due. Then track their progress with robust reporting - you’ll know exactly what lessons they’ve completed and if they have understood the content. 

And it’s all right there in ONE place! 



For Retailers

Brilliant Training For You And Your Team

Brilliance makes it easy for retailers of all sizes and all industries to learn from recognized retail experts, get product training from vendors, and create their own custom company training.

For Course Creators

Share Your Retail Brilliance

Brilliance is perfect for retail experts, brands, or topic specialists. If you have brilliant retail wisdom, proven, practical tactics, or industry-specific product training to share with retailers, Brilliance is the right place for you.

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Example Courses

Retail Sales Academy
by WhizBang! Retail Training

Selling is the #1 activity in every retail store. This customer-focused sales system - the 6 Steps to the Perfect Purchase - leads to happier customers, more confident employees, and higher sales!

The Conversion Clinic: Boutique Edition
by Capital Commerce

The Conversion Clinic teaches industry secrets & best practices to help your e-com site MAKE MORE SALES. Plus get LIVE walkthroughs in Shopify on how to do what we teach. Recommendations are focused on Boutiques, but the concepts benefit EVERY industry.

Retail Mastery System
by WhizBang! Training

A foundational course for business owners, the Retail Mastery System delivers comprehensive training in ALL ELEVEN essential retail skills. As one store owner said, "For retailers, this is better than a Harvard MBA!"

Retailer’s Roadmap to Simplified Marketing
by Crystal Media

Get the clarity, knowledge, and tools you need to drive traffic, increase sales, and reach extraordinary levels of success with your social media marketing. Includes both an Owner's Track and a Social Media Manager's Track!

Add-On Master Class
by WhizBang! Retail Training

Effective adding on is the fastest and easiest way to increase sales. The Add On Master Class shows you how to train and motivate your team to do it in a short, 5-lesson course.

Build Your Own Brand
by Your Branding Buddy

This step-by-step course shows you how to build your own visual brand from scratch OR refresh elements in your current brand - for a fraction of the cost of hiring a professional designer! Plus you'll get 100s of "done for you" brand templates.